The first project of its kind in the world

Building on the success of British Land’s long-term partnership with New Diorama Theatre at our Regent’s Place campus in London, together we launched one of the UK’s biggest and most accessible arts hubs: NDT Broadgate.

The first project of its kind in the world, between August 2021 and July 2022, NDT Broadgate provided over 20,000 sq ft of creative space completely free to independent and freelance artists. New research reveals the huge economic impact this generated for the UK, fuelling the recovery of the arts post-pandemic and boosting Broadgate’s commercial success.

Our impact in numbers

£ 40 m

Revenue generated

NDT Broadgate boosted the UK economy with £40m additional revenue.*

1000 +

Jobs

NDT Broadgate supported 1,039 full-time jobs during the pandemic.

Nearly 2 x

Greater sales uplift

Restaurants and bars close to NDT Broadgate benefited from nearly double the sales uplift of other retailers across the campus.

*This includes box office sales, funding from grant givers, increased revenue for supply chain partners, and greater expenditure by employees and visitors. Full details are available in the report.

We’re proud to share new research by international experts BOP Consulting, revealing the economic impact of NDT Broadgate.  We hope this encourages greater partnership across artists, cultural organisations, property companies, policymakers and local government. Together, we can achieve so much more.

Simon Carter
CEO of British Land
discussion

View the full report

Download
8800 +

Artists benefited

In just one year, 8,841 creative practitioners accessed the free space.

250 +

New shows made

Over 250 new shows created at NDT Broadgate, along with 40 national tours, 12 new books, 10 new films and 1 interactive ghost walk.

51 %

Global Majority

51% of all projects at NDT Broadgate led by artists who are Black, East Asian, South Asian or from the Global Majority.

The Value of Affordable Space

In a city where the rent on a rehearsal studio can cost two or three times the weekly wages of the artists working in it, this report shows what a small investment can unlock for everyone.

Sir William Russell
Sir William Russell
Lord Mayor of the City of London, 2019-2021

Boosting footfall and enriching the whole area, NDT Broadgate was an essential ingredient in the City’s post-lockdown recovery.

David Walker
David Walker
Chief Operating Officer at British Land

Alongside positive social and economic impacts, cultural collaborations are a powerful way for us to get in front of new audiences and to build deeper relationships with customers who have a shared interest in the arts.

Rachael Spence
Rachael Spence
Local resident and BAFTA Elevate artist

With the impact of the pandemic I can honestly say I would no longer be in the industry today if it weren't for the space I accessed at NDT Broadgate.

Anna Devlet
Anna Devlet
Head of Social Sustainability at British Land and Trustee of New Diorama Theatre

The impacts of NDT Broadgate surpassed our own expectations, providing tremendous social-economic benefits and really bringing to life the tangible social impact that businesses such as ours have the potential to affect.

Methodology

International experts BOP Consulting calculated the economic impacts of NDT Broadgate in line with good practice guidance, the HM Treasury Green Book.  

Download BOP Consulting’s economic impact assessment

 

NDT Broadgate supports British Land’s 2030 sustainability strategy: Greener Spaces, Thriving Places, Responsible Choices.

READ MORE